Parents and students of Smart Reader Kids® and Smart Reader Kids++® rejoiced as more child-friendly retailers come on board the Smart Reader Kids® and Smart Reader Kids++® Privilege Cards 2013 programme.The highly-anticipated programme was re-launched on 10 April 2013 at Farm in the City, a beautifully landscaped seven-acre wildlife and nature park that has received more than 10,000 visitors since its opening in June 2012. Located in Seri Kembangan, the many fascinating attractions, namely the Turtle & Tortoise Farm, Reptiles Cavern, Bird Aviary, Savannah, Vegetable and Fruit Farms, Pet Village, Butterfly Garden, Exhibition Hall, Pelican Quay, Malaysian Village and many other enclosures provide

entertaining and educational learning experiences to its visitors of all ages. Farm in the City aims to inform and educate the public on conservation and preservation of the environment.

Smart Reader Worldwide, the sole franchisor of the exclusive Smart Reader Kids® and Smart Reader Kids++® child enrichment centres first launched the Privilege Card programme in the year 2008. The Privilege Cards have a validity period of two years and accord attractive discounts and benefits to Smart Reader Kids® and Smart Reader Kids++® children. The privileges are offered by participating merchant partners throughout the country.

According to Madam Kalaichelvi A/P Alagendra‎, Unit Head of Development and Operation Department of Smart Reader® Worldwide, the children are an elite group of preschoolers, nurtured to be the leaders of tomorrow. Therefore, the Privilege Card programme intends to create a sense of belonging for the children. By having the Privilege Card, it also encourages them to be responsible of their belongings and to be grateful of promotions offered to them.

This year, the Smart Reader Kids® and Smart Reader Kids++® Privilege Cards programme was re-launched by Madam Kalaichelvi, management of Smart Reader® Worldwide, honourable merchant partners and children ambassadors through a cake-cutting ceremony. The cake was sponsored by King’s Confectionery, the largest confectionery retail chain in Malaysia. Smart Reader® Worldwide mascots, Smart and Jack, were present to lend excitement to the whole event.

Other guests of honours include Smart Reader® Worldwide personnel, franchisees, parents, teachers and children from Smart Reader® centres, and mascots from Berjaya Times Square Theme Park.

Corporate Manager of Smart Reader® Worldwide, Mr Kevan Ong presented Privilege Cards to 55 students from five Smart Reader Kids® and Smart Reader Kids++® centres around Klang Valley.

Throughout the event, talented students from Smart Reader Kids® Taman Pinggiran Putra, Smart Reader Kids® Taman Bukit Serdang, Seri Kembangan, and Smart Reader Kids® Taman Equine staged impressive performances to amuse and entertain the guests.

Certificates of appreciation were handed to existing merchant partners that have been supporting Smart Reader® Worldwide namely, AXA Affin (Cheras branch), Axxezz, Berjaya Times Square Theme Park, Jkids Malaysia & YuKids Island, Megakidz Funland & Edutainment, Zoo Negara, Domii & Domii Q, Poney, Treehouse, KPJ Healthcare, Vista™ Eye Specialist, MPH Bookstores, Windancer, Yamaha Music, Crowning Glory Hair Studio, Marrybrown, Ronnie Optics, Standard Photo Studio and ToysZone as well as new merchant partners, A’ Famosa Resort, Century Pines Resort, Swiss-Garden International Hotels, Resorts & Inns, Global Art, Da Vinci Creative Kids, Farm In The City, Keep Gallery Kids, King’s Confectionery, Sushi King, The Coffee & Spice Company and Universal Traveller.

The event ended with refreshments and a complimentary tour for all attendees by Farm in the City.


Corporate Manager of Smart Reader® Worldwide, Kevan Ong presenting the Smart Reader Kids®and Smart Reader Kids++® Privilege Card to one of the students.




The children of Smart Reader Kids® Taman Bukit Serdang, Seri Kembangan impressed the guests with their fascinating dance number.




Smart Reader Kids® and Smart Reader Kids++® Privilege Cards 2013 programme is officially launched!