Our Identity

SRW Logo


The Smart Reader® Worldwide logo is distinctive. The globe and official mascots, Smart and Jack signify the company’s worldwide status.

5 Kids

Five  kids  represent  the  5  continents  of  the  world:

  1. The Americas, Asia, Australia and Oceania, Europe and Africa.
  2. They also represent the different ethnic groups found in Malaysia .
  3. The names of the kids are Mei Mei, Ali, John, Rani and Kwame.
  4. The logo depicts that Smart Reader® Worldwide aims to spread its wings to all the 5 continents establishing Smart Reader Kids® centres in each of this continent.
  5. The logo also represents the global image, international status and a world brand.