Smart Reader® Worldwide, the nation’s leading early childhood provider, has once again been accorded the Superbrand status at an event held at Le Meridien, Kuala Lumpur recently.The recognition was presented to YBhg Dato’ Sri Dr Richard Ong, Chief Executive Officer of Smart Reader® Worldwide by the Deputy Minister of Domestic Trade, Co-operatives and Consumerism, YB Dato’ Paduka Ahmad Bashah Bin Md. Hanipah.

More than 120 brand delegates, guests and media partners attended the event. All of the brands are entitled to use the distinctive Superbrand gold logo on their advertising and marketing collaterals, as well as packaging.

Superbrands is the world’s leading by invitation only brand promotional platform and operates in more than 80 countries around the world. Originally launched in London, Superbrands identifies and pays tribute to leading consumer brands. Today its iconic logo is widely recognised by consumers as a mark of brand excellence and distinction.

YBhg Dato’ Sri Dr Ong said, “Being recognised as one of the elite brands definitely gives us a great sense of pride, and to be able to receive this recognition ascertains we have established a strong brand following, however, instead of resting on our laurels, we endeavour to continue to pave our ways to success by specialising in early childhood education and providing higher learning opportunities at our SRI® College. In the years to come, we look towards the establishment of private primary and secondary schools, under the Smart Reader® brand.”

At a separate event that was held at Royale Chulan Hotel, Kuala Lumpur, Smart Reader®Worldwide was accorded yet another prestigious recognition, the Sin Chew Business Excellence Awards in Product and Service Quality Excellence Award.

Launched by YBhg Tan Sri Datuk Sir Tiong Hiew King, Group Executive Chairman of Media Chinese International Limited and YB Dato’ Seri Haji Ahmad Husni Bin Mohamad Hanadzlah, the Minister of Finance II, the Sin Chew Business Excellence Awards is positioned as one of the most trusted and prestigious business awards programme in Malaysia. Its primary target audience is SMEs by nomination followed by secondary audience in the non-SMEs corporate sector by invitation.

The Sin Chew Business Excellence Awards honours SMEs that have achieved utmost excellence in all key business management disciplines which form the strategic parts of organizational growth and sustainability.

The Awards enable more SMEs to learn from the success stories and to benchmark themselves against the best in their pursuit of further excellence. The Awards also serves to motivate the winning SMEs to showcase and to spearhead Malaysian brands to the global market.

With the conferment of these prestigious recognitions, it testifies that Smart Reader® Worldwide has for the past decade effectively established a deep sense of trust and loyalty in the hearts of its consumers for its Smart Reader® brands.

The founders of Smart Reader® Worldwide, YBhg Dato’ Sri Dr Ong and YBhg Datin Sri Dato’ Dr Wang have been leading the company with Quality and Excellence and it is this fervor, that has brought the company to make great strides improvising its products and services.

The company’s vision, “To nurture the leaders of tomorrow to be creative, productive, articulate and eloquent in English” and mission, “To promote the Smart Reader® programme throughout the world as a world class product,” also speaks volumes about the company’s commitment to remain at the helm in the Malaysian early childhood education landscape.

Today, Smart Reader® Worldwide boasts a community of hundreds of thousands of students benefitting from the Smart Reader Kids® and Smart Reader Kids++® franchised programmes. The newly launched Smart Reader Kids Islamic™ franchised programme focuses on helping Muslim children to learn about their religion in a fun and engaging manner.

Smart Reader® Worldwide also stands unprecedented as the largest educational franchise group with the establishment of more than 300 franchise centres throughout East and West Malaysia and 150 on foreign shores.




The Chief Executive Officer of Smart Reader® Worldwide, YBhg Dato’ Sri Dr Richard Ong receiving the Superbrands recognition from the Deputy Minister of Domestic Trade, Co-operatives and Consumerism, YB Dato’ Paduka Ahmad Bashah Bin Md. Hanipah.




The Management of Smart Reader® Worldwide with the Product and Service Quality Excellence Award at the Sin Chew Business Excellence Awards.