Smart Reader® Worldwide has once more been named as one of the most trusted brands in Malaysia at the Reader’s Digest Trusted Brands Awards 2013 held recently in Kuala Lumpur.

Acclaimed as one of the most representative and objective branding surveys in the region, the Reader’s Digest Trusted Brands conducts its annual regional consumer surveys in seven markets across Asia, namely Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan, and Thailand.

Now in its 15th year, these surveys determine the brands most trusted by consumers in 42 different product and service categories where consumers are asked to rate the brands they have a preference over according to the six qualitative criteria: Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Innovation and Social Responsibility. Results are based entirely on consumer voting and reflect the consumers’ most preferred brands among the thousands available in the market.

Corporate Manager of Smart Reader® Worldwide, Mr Kevan Ong, accepted the Gold Trusted Brand Award in the Children Education Centre category from YB Dato’ Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia. The prestigious award has been conferred to the company for its ability to demonstrate trustworthiness, commitment to quality, value innovation, social responsibility and in fulfilling consumers’ every day needs.

“We are indeed honoured and humbled to receive this prestigious award again. As an established and leading provider of Early Childhood Education in Malaysia, winning this award for the third year in a row clearly testifies to the fact that our valued consumers hold our brands in high regard. With their ongoing trust and support, we shall intensify our efforts in providing exceptional products and services to foster greater consumer satisfactions as well as to meet their changing needs,” he said.

At Smart Reader® Worldwide, quality has always been imbued as an essential element of the company. However, over time, consumers’ tastes evolve in response to changing needs and greater awareness of affluent lifestyles.

In order to stay ahead in this competitive environment, the company monitors these changes and, whenever possible, anticipates them. The company injects fresh life into its products and services through innovative ideas and as a result of constant research and development conducted on the Smart Reader Kids® and Smart Reader Kids++® brands, the company has for the past decade effectively established a sense of trust and loyalty in the hearts of its consumers in Malaysia and on foreign shores.

For the year 2013, Smart Reader® Worldwide continues to make its mark with the establishment of its state-of-the-art research and development centre based in Hertfordshire, UK. Educationists and pedagogical experts with extensive experience in the Early Childhood Education industry conduct regular upgrading on the Smart Reader Kids® curriculum, namely Smart Reader™ English, Smart Math™, and Smart Science™ subjects. Their expertise include devising the most effective methods to maximise learning among preschoolers.

On the other hand, trained professionals and native Mandarin speakers are appointed to improve the efficacies of the Smart Mandarin™ subject. Smart Mandarin™ caters to parents with a keen interest to develop a strong foundation in Mandarin in their children while they are still in their formative years.

Another significant development by Smart Reader® Worldwide is the new Smart Reader Kids Islamic™ – Smart Tadris™ programme. This programme offers well-rounded Islamic education to better accommodate Muslim consumers.

Developed in collaboration with prominent experts from Masjid Negara and reviewed by Jabatan Mufti Perlis, the curriculum incorporates Smart Reader™ English, Smart Math™, Smart Bacaan™ and Smart Science™ to ensure it remains in line with Kurikulum Standard Prasekolah Kebangsaan (KSPK), Kurikulum Standard Sekolah Rendah (KSSR) and J-Qaf. The comprehensive curriculum ensures children will be well-equipped with the necessary competencies when they enter standard one.

The Royal Patron of Smart Reader Kids Islamic™ is DYTM Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail, Raja Muda Perlis while the advisor is Tuan Haji Zakariah Bin Isa, Imam Besar of Masjid Wilayah Persekutuan.


Corporate Manager Kevan Ong received the award on behalf of Smart Reader® Worldwide.