Today marks a major milestone in Smart Reader®Worldwide history as management and staffs of Smart Reader® Worldwide gather to celebrate the official opening of Wisma Smart Reader® I & II. This auspicious ceremony will be graced by the DYTM Tuanku Syed Faizuddin Putra Ibni’ Tuanku Syed Sirajuddin Jamalullail, the Raja Muda of Perlis and his consort, DYTM Tuanku Hajjah Lailatul Shahreen Akashah Khalil, the Raja Puan Muda of Perlis.                                                                                                                   

New Headquarters

Situated at the heart of the bustling Kepong-Segambut township, the new headquarters for Smart Reader® Worldwide occupies two commercial buildings – Smart Reader® Worldwide and SRI®College. The main contractor, Lien Dak Construction Co. Sdn Bhd, is appointed due to their extensive experience in infrastructure and building works. They also have an excellent track record.

The relocation certainly marks a significant milestone in the company’s vision to consolidate its Smart Reader Kids®, Smart Reader Kids++® and SRI® College operations into one integrated location for management efficacy and greater customer satisfaction. It will also enable Smart Reader® Worldwide to establish a more robust working environment.




The façade of Smart Reader® Worldwide and SRI® College is composed of lush greenery and images of the company’s accomplishments.


The spacious 20-seat conference room is ideal for official discussions and internal meetings.



The spacious auditorium with a mezzanine floor overlooking the stage can accommodate an audience of 300 at one time.


Prestigious recognitions are prominently displayed as a testament of Smart Reader® Worldwide’s esteemed reputation in the field of Early Childhood Education and as a leader in the franchise industry.


The new Smart Reader® Worldwide headquarters boasts futuristic exterior and state-of-the-art facilities. The conference room, where numerous accolades and recognitions are prominently displayed on shelves and walls, depicts the stature of Smart Reader® Worldwide as the leading provider of Early Childhood Education in Malaysia and a prominent player in the franchise industry.

On the other hand, the resource room is equipped with high-end computers utilising the latest specifications available in the market. The room functions as the ultimate resource area for students and staff alike.

With a well-furnished library that houses thousands of books and access to online resources namely StudyNet – the UK’s most sophisticated online learning resource, staff of Smart Reader Worldwide® as well as staff and students of SRI® College are granted access to a wide spectrum of knowledge.

The auditorium hosts most of the company events and meetings. With a mezzanine floor overlooking the stage, the entire auditorium can accommodate up to 300 people at one time.


Smart Reader® Worldwide began when Dr Richard Ong and Honorary Professor Dato’ Dr K H Wang set up Strawberry Hill Child Development Centre in 1987.

Having revolutionised the landscape of preschool education through the development of the highly innovative Smart Reader Creative Teaching Methodology™, the Smart Reader® English programme has now become a multi-million ringgit industry, producing hundreds of budding entrepreneurs opening preschools and tutorial centres, catering to hundreds of thousands of children all over the world. Currently, there are more than 300 Smart Reader Kids® franchised centres throughout Malaysia and 150 centres on foreign shores.

Today, Smart Reader Kids® and Smart Reader Kids++® have become established brand names, renowned for its excellence in teaching and the distinctive quality of its preschoolers. The brands embody the essence of quality Early Childhood Education, where the core principles revolve around nurturing confidence and producing critical and creative thinking preschoolers to be the leaders of tomorrow.

The Multi Award Winner

Over the years, Smart Reader® Worldwide has been conferred close to 100 local and international awards, namely in Lima, Peru; Amsterdam, the Netherlands; Barcelona, Spain; Rome, Italy; Abu Dhabi, UAE; Frankfurt, Germany; Paris, France; Hanoi, Vietnam; London, UK; Bangkok, Thailand; New York, USA; Geneva, Switzerland; Makati City, Manila, Philippines; and Singapore.

Smart Reader® Worldwide has been honoured by the Malaysian Franchise Association with several awards, namely, the International Homegrown Franchisor of the Year in 2005 and 2007; Most Popular Franchise of the Year in 2006 and 2007; and Franchise of the Year in 2006 and 2010.

Among other awards and recognitions received by Smart Reader® Worldwide include the prestigious Reader’s Digest Trusted Brand Awards for the year 2011 and 2012, and the Superbrands status for the year 2003, 2006, 2011 and 2013. These recognitions mark the distinct achievement in the history and reputation of Smart Reader® Worldwide as a brand notable for its excellence and quality in Early Childhood Education in Malaysia.

However, of the numerous awards amassed by Smart Reader® Worldwide, the epitome is the National Mark of Malaysian Brand 2010, which was bestowed for the quality and standards of its products and services. With the National Mark of Malaysian Brands, a multitude of opportunities arise for global expansion.


The National One Child One Hope Education Scholarship Programme

As part of its Corporate Social Responsibility initiative, Smart Reader® Worldwide and Association of Professional Early Childhood Providers (APECP) established the National One Child One Hope Education Scholarship Programme to enable underprivileged children throughout the country, regardless of race, creed or upbringing, access to quality pre-school education. The Royal Patron of APECP is Duli Yang Teramat Mulia Hajjah Lailatul Shahreen Akashah Khalil, the Raja Puan Muda of the state of Perlis

The programme is supported by Yayasan Tuanku Syed Putra (Perlis), Yayasan Di Raja Sultan Mizan (Terengganu), and the Smart Reader Kids® fraternity, where needy and underprivileged children from various parts of the country are identified to receive scholarships to experience quality early childhood education at  Smart Reader Kids® centres nationwide.

The programme has now benefited more than 300 less fortunate children – an effort that was recognised by Global Business Corporation when Smart Reader® Worldwide was conferred the 2012 Business Management Award for Corporate Social Responsibility in Lima, Peru.

Smart Reader Kids® and Smart Reader Kids ++® Privilege Card

As Smart Reader® Worldwide continues to propel itself in the field of Early Childhood Education, through partnerships with child-friendly retailers since 2008, Smart Reader® Worldwide has been able to provide special privileges and extra benefits to Smart Reader Kids® and Smart Reader Kids++® students with Privilege Cards which accord them with distinctive recognition.

Smart Reader Kids® and Smart Reader Kids++® Franchisees

According to the source from Malaysian Franchise Association, the Smart Reader Kids® and Smart Reader Kids++® franchise business is one of the five best running franchise systems in Malaysia. Renowned to produce exemplary entrepreneurs, most of the Smart Reader Kids® and Smart Reader Kids++® franchisees have made their mark in the field of early childhood education where performing franchisees have been bestowed numerous prestigious awards and recognitions from local and overseas organisations.


New Developments in Smart Reader Kids® Programmes

For Smart Reader® Worldwide, success is influenced by one key factor, QUALITY. Constant research and development have enabled this renowned brand to become the beacon of hope that lights the path for many preschoolers all over the country.

The establishment of the Smart Reader® Worldwide research and development centre based in Hertfordshire, UK brings together considerable expertise and resources for researchers to conduct regular upgrading on the Smart Reader Kids® curriculum, namely Smart Reader™ English, Smart Math™, and Smart Science™ subjects. Dedicated educationists and pedagogical experts, with extensive experience in Early Childhood Education industry, provide the most effective methods to prepare and present educational materials to maximise learning among preschoolers.

Reputed to be one of the fastest growing languages in the world, Smart Reader® Worldwide consistently gives emphasis in improving the quality and effectiveness of its Smart Mandarin™ subject – a task undertaken by highly trained professionals and native speakers with vast experiences in teaching Mandarin effectively as a second language.

Smart Tadris™ is the latest programme to be offered by Smart Reader Kids® that falls under the new Smart Reader Kids® Islamic programme. A programme that serves to accommodate the growing interest for a well-rounded Islamic education among the Muslim community in Malaysia, the curriculum is developed in collaboration with prominent scholars from Masjid Negara and reviewed by Jabatan Mufti Perlis.

To empower the Smart Tadris™ programme, the curriculum is also designed to incorporate other core subjects such as Smart Reader English® Programme, Smart Maths™, Smart Bacaan™, Smart Science™ so that it is in line with Kurikulum Standard Sekolah Rendah (KSSR) and J-Qaf.


SRI College® – The Tertiary Arm of Smart Reader® Worldwide

With the aim to provide excellence in Early Childhood Education, SRI® College established a partnership with University of Hertfordshire – UK’s leading business-facing university and recipient of the prestigious Times Higher Education 2010 Entrepreneurial University of the Year award. Through the partnership, SRI® College is able to offer the 3 + 0 BA (Hons) Education Studies and Early Years programme. The programme introduces students to major themes of education with specific focus on Early Years and encourages students to review the nature and impact of current national initiatives in education against a background of understanding education as an academic discipline.

The partnership with University of Hertfordshire not only offers world class British education without having to go overseas, and at a fraction of the price, but most importantly, it signifies the synergy of resources between SRI® College and University of Hertfordshire in leveraging the best there is to offer from the East as well as the West. The outcome of this partnership eventually contributes to the readiness of the graduates for employment and their ability to compete and withstand global and international demands.

Together, both Smart Reader® Worldwide and SRI® College are destined to impact the Early Childhood industry even more.