THE TRUE SECRETS OF A SUCCESSFUL SMART READER KIDS® FRANCHISEE
Having started out in 2005, Sua Yen Pei is a proud franchisee of three Smart Reader Kids® centres. She currently owns Smart Reader Kids® (Taman Inderawasih, Prai), Smart Reader Kids® (Bandar Perda) and Smart Reader Kids® (Pusat Bandar Seberang Jaya), whereby each centre has reached the maximum capacity of 120 students.
A former engineer with Intel Corporation, she stands out due to her ability to address the particular needs of her students. Her genuine concern towards the well-being of each child has gained the trust and confidence of her students and their parents.
Admitting that parents and their children are her greatest assets, she reveals that she constantly strives to offer them a top-notch early childhood education programme. Her commitment has helped to build the success of her business as word of mouth soon became her best marketing tool. Over the years, she has managed to retain her students, and attracted other parents to enrol their children in her centres.
Needless to say, years of being in the business has enabled her to form a strong management team. She understands the importance of recruiting the right people and focuses mostly on employing fresh graduates as they are easier to mould and can be imbued with good values. Above all, she emphasises on recruiting those who have a true passion and love for children.
Since her involvement in the business, Sua has won numerous recognitions such as the Most Promising Franchisee in 2010 and was a Diamond category award winner for four consecutive years at Smart Reader®Worldwide’s Franchisee Awards Nite, an event which is held annually to honour high performing franchisees in the fraternity. She was also a finalist for the Homegrown Franchisor Award at the 14th Malaysia Franchise Awards Dinner, organised by the Malaysian Franchise Association in 2011.