Smart Reader Worldwide
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VISION

To nurture the leaders of tomorrow to be creative, productive, articulate, and expressive in English, while having high self-esteem.

MISSION

To promote Smart Reader® programmes throughout the world as world class products.

Brand & Identity

Mascot 1

The Smart Reader® Worldwide group offers a wide range of learning programmes that are specially designed for children from as young as 18 months to working adults who are interested in upgrading their proficiency levels in the English Language.

Mascot 2

Smart Reader Kids® offers innovative preschool education programmes for children from three to six years of age. The curriculum is focused in promoting learning through play. Smart Reader Kids® is endorsed as the “Largest Chain of Child Enrichment Centres in Malaysia” by the Malaysia Book of Records.

Founder

Dato’ Sri Dr. Richard Ong

Dato’ Sri Dr. Richard Ong

Chief Executive Officer

Dato’ Sri Dr. Richard Ong is a self-made entrepreneur who has been managing his own business with dedication and commitment since the age of 27. His vision and mission have enabled Smart Reader® Worldwide to be a leader in early childhood education since its inception in the year 2000. With over 300 Smart Reader Kids® centres in Malaysia and another 150 centres in Brunei, Thailand, Philippines, China, and the Middle East, he emphasises on continuous quality improvement and management.

Dato’ Sri Dr. Richard Ong is a regular speaker at franchise conventions, talks, and the International Trade UNCTAD/WTO World Export Development Forum. With his wealth of experience in franchising, especially in Asian countries like Thailand, the Philippines, and China, Dato’ Sri Dr. Richard Ong’s active participation is indeed in line with his ideology of “GIVING BACK” to the society, disseminating information and offering advice to newcomers in the franchise fraternity.

Dato’ Sri Dr. Richard Ong consistently exudes a positive attitude and is determined to share with the world that Made-in-Malaysia educational programmes are of superior quality and is beneficial to children all over the world.

Datin Sri Dato’ Dr. K H Wang

Honorary Professor Datin Sri
Dato’ Dr. K H Wang

Group Executive Director

Honorary Professor Datin Sri Dato’ Dr. K H Wang is a well-known speaker in both education and business fraternities, with over 30 years of experience in teaching and training. Since 1987, she had been working with children, conducting research, and designing curriculum for early childhood education and development. Hence, Smart Reader® Worldwide became one of the earliest group of educators to adopt the phonic-based approach in the teaching of English.

As an accomplished writer, she had written many books that relate to early childhood education, care, and development. Keeping creativity in mind, she developed the Smart Reader Creative Teaching Methodology®, which became an essential component in the formulation of our Smart Reader Kids® programme. The incorporation of the Smart Reader Creative Teaching Methodology® in the curriculum has made learning fun for children.

Honorary Professor Datin Sri Dato’ Dr. K H Wang was also a winner of many local and international awards based on her ability as an outstanding woman entrepreneur. In 2011, she was certified by the Malaysia Book of Records as the woman entrepreneur who had received the most number of awards in Malaysia.

Additionally, she had mentored numerous Smart Reader® franchisees to become successful entrepreneurs both locally and internationally.

Mr. Kevan Ong Kin Wye

Mr. Kevan Ong

Executive Director

Mr. Kevan Ong is a seasoned leader with a proven track record in managing critical operational and strategic functions at Smart Reader® Worldwide. As Executive Director I, he oversees the Human Resources (HR), Finance, Legal, IT, and Business Development Departments. His expertise in corporate governance, financial management, and organizational development has been instrumental in driving operational efficiency and ensuring the company’s sustainable growth.

Under his leadership, the HR Department has cultivated a culture of excellence and employee empowerment, while the Legal and IT Departments have implemented robust systems to ensure compliance and technological advancement. Mr. Kevan Ong’s strategic vision for business development has also played a key role in expanding Smart Reader® Worldwide’s global presence, identifying new opportunities, and fostering strategic partnerships.

Committed to innovation and excellence, Mr. Kevan Ong continues to play a pivotal role in shaping the future of Smart Reader® Worldwide, ensuring it remains a leader in early childhood education.

Mr. Keefe Ong Kin Fye

Mr. Keefe Ong

Executive Director

Mr. Keefe Ong is a creative and forward-thinking leader dedicated to advancing early childhood education through innovation and operational excellence. As Executive Director II, he manages the Development & Operations, Training, Creative, and Publicity Departments. His focus on curriculum development and operational efficiency has been central to the success of the Smart Reader Kids® program, ensuring it meets the needs of children and educators worldwide.

Mr. Keefe Ong’s leadership in the Training Department has empowered franchisees and educators with cutting-edge teaching methodologies, while his creative direction has led to the development of engaging and effective learning tools. Additionally, his strategic oversight of the Publicity Department has strengthened Smart Reader® Worldwide’s brand presence through impactful marketing campaigns and global outreach initiatives.

Driven by a passion for education, Mr. Keefe Ong is committed to delivering innovative programs that inspire and empower children, solidifying Smart Reader® Worldwide’s position as a global leader in early childhood education.